The challenge
theglowshop.de was to be migrated from Squarespace to Shopify and then SEO, SEA, paid social media and email marketing were to be taken to the next level.
The challenge was to get the online store up and running in a hurry and to connect and optimize all marketing channels in a strategic and structured way. As a result, we were able to generate our first sales within a very short time and have been scaling steadily ever since.
245%
Sales growth since the beginning
#1
For more than 50 keywords
60%
Annual improvement of the ROAS
The process
The online store theglowshop.de was built up within a few weeks in German as well as in English language with a variety of products and brought online.
Special attention was paid to technical and content-related aspects of search engine optimization. In the meantime, Google Ads campaigns and Facebook/Instagram Ads campaigns were created and activated directly at launch. An email marketing and automation strategy was also implemented and launched using MailChimp.
Strategic optimization
All relevant and jointly prioritized marketing channels were established and optimized.
SEO
SEA
SMM
Feed
Feed
“After DeRoo Media GmbH built our Shopify store, we’ve been able to steadily increase sales!”
Nadina T.R.
theglowshop.com
